![]() ![]() This piece is part of our coverage of King Charles III’s coronation. But they continue to link friends and family across generations, and ensure the monarchy stays embedded in British culture. In the past, these memories were preserved in scrapbooks and photo albums passed between generations. Nowhere is this more clearly illustrated than in various Commonwealth countries distancing themselves from the British monarch as their head of state.Īt its heart, the weekend is about creating experiences and personalised memories around the monarchy. Such engagement is crucial, because a constitutional monarchy such as the UK’s depends on the support of the public for its continued existence. Festive events like this promote “feelings, fantasy and fun”, which are all key aspects of the most compelling consumer experiences – and make no mistake, the coronation is a consumer experience.Įach day has been cleverly designed to inspire a range of feelings and responses that encourage people to engage with the royal family brand. The three days of the coronation weekend, May 6-8, will be filled with activities that could strengthen the monarchy’s image and brand. ![]() Enshrined in pomp and pageantry, the coronation weekend is a golden opportunity for the monarchy to demonstrate its ongoing value to the British public. Ongoing scandals and waning support from a younger generation suggest an outdated institution with little relevance to the modern era. ![]()
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